Circular Economy in Automotive: BMW i Vision Circular Concept
BMW has recently introduced its vision for the sustainable automotive industry and car of the 2040. The i Vision Circular. A compact four-seater developed with the objective of exploring what more can be done by automakers in terms of sustainability....
Customer Racing Programs in Luxury Automotive
Over the last 20 to 30 years, all the manufacturers in the luxury performance automotive segment have developed various racing programs, for GT series and clients' racing. As the customer journey and experience have become increasingly complex over the...
Porsche Vision GT: the Car that Only Gamers can drive
On Monday Porsche revealed its Vision GT Concept. A futuristic racing car that will be featured in the upcoming Gran Turismo 7 releasing early in 2022 as a Play Station exclusive. *Source: Porsche Media This is only the latest concept designed by an...
Restomod: a celebration of heritage as the industry changes for good
The restomod trend in automotive is nothing particularly new but has been gaining traction in the last few years as the core technologies change with digitalisation and electrification. The term indicates cars, usually classic models, that are not only...
McLaren Denies Audi Acquisition but There Could be More
On Monday, a rumour started by Autocar circulated on the internet according to which Audi had bought McLaren Group after a bidding war with BMW. The news, however, has been denied soon after with an official statement by the British automaker: “McLaren...
COP26: what does it mean for the Automotive industry?
The 26th Conference of the Parties (COP) or United Nations Climate Change Conference is being held in Glasgow these days and will last until the 12th of November. The meeting of representatives from 197 countries is expected to define new improved...
Pininfarina partners up with Foxconn: Chinese EV market consolidation
Pininfarina just presented its latest automotive partnership offspring, the luxury saloon car developed for Taiwanese Hon Hai Precision Industry (鸿海集团), better known as Foxconn Technology Group. Most of those who know this company will associate it...
Taycan outsells the 911: Porsche’s strategy between EVs and iMaker’s Virtual Influencers
In its latest report, Porsche confirmed the record results of the first half of 2021. Despite the ongoing chip shortage that is affecting the industry with production and logistics bottlenecks, Porsche minimised the delays by retrofitting vehicles’...
An Overview of the Top-End Luxury Automotive Market
Last year, the automotive market was hit extremely hard by the pandemic. However, the luxury segment as many predicted proved to be more resilient and several companies managed to limit significantly the losses. The first half of 2021 instead has been...
Chip Shortage in luxury automotive: the Perfect Storm
By now, the chip shortage has been going on for longer than many people may think and has affected pretty much everyone in different ways. You might have tried to purchase a product and either got the message that severe delays would occurr or simply...
Electrification and Autonomous Driving Approaches in Luxury Automotive
In this important moment of transition for the automotive industry, luxury OEMs are, at different paces, moving toward vehicles electrification, autonomous driving, improved connectivity, and increasingly sophisticated ADAS. There are substantial...
Formula 1 Business Models: How F1 teams make money and stay competitive
Ahead of the 2022 season, which will bring significant changes to the rules, Formula 1 reaches half of its longest season with 23 races initially planned. Thanks to an agreement between the owner Liberty Media and the FIA, the sport has recently...
EV Market Growth 3 years later: China and the rest of the world
A while back, I wrote an article drawing the situation of the Chinese automotive market and trying to frame the buzz around the new energy vehicles growth in the world’s largest automotive market. You can find it here. The observation started from...
Rimac signs historic Strategic Joint Venture with Porsche to form Bugatti-Rimac
On Monday, July 5th, 2021, Rimac Automobili held a live event during which were announced a series of changes at the corporate level that represent historic milestones for the young Croatian company. Mate Rimac, on the stage, revealed the birth of...
Marketing Racing #11: Bentley and Fanatec unite Real and Virtual Motorsport
It is from last week, an important announcement by Bentley regarding a further step into the world of e-sports with a unique initiative and the collaboration with an extremely active player within the sector: Fanatec. But first, let’s see what has been...